Printable Registration Form

Topic: Membership, Marketing and the Internet: It’s Time to Invest

TUESDAY, March 16, 2010



PIEDMONT DRIVING CLUB
1215 Piedmont Avenue, N.E.
Atlanta, GA 30309

Agenda:
9:30 – 10:00   Arrival, Check-In and Continental Breakfast

Speaker: Robin Michael

10:00 – 12:00 Robin Michael has worked for MembersFirst for over 7 years, developing online marketing and member engagement strategies for hundreds of clubs. Robin offers over 15 years of professional experience in strategic sales, marketing and business development across a broad range of industries including technology, software, lifestyle media marketing and professional services. She is widely recognized by clients and the market at large as industry thought leader on matters related to leveraging interactive technology to support the most challenging membership development objectives.

Education: Membership, Marketing and the Internet: It’s Time to Invest 
        
Private club recruitment, retention and member engagement have changed in the age of Web 2.0. How is your club leveraging the Internet, e-mail, Google and social networks to drive new memberships and boost non-dues revenue? What should be on your club's website? Do you need a public site a members-only site or both? Should your club be on Facebook, YouTube, LinkedIn or Twitter? How can nonprofit clubs utilize search engine optimization (SEO)? This informative session will help make sense of it all, while giving you some actionable ideas you can take back to your club.

12:00 – 12:30 Chapter Business Meeting

12:30 - 1:30 Lunch

Cost: Education: Members: $45.00 Guests: $55.00

Attire: Country Club Casual  

THIS IS A VERY TIMELY SUBJECT AND IS A GOOD MEETING FOR MANAGERS, 

MEMBERSHIP DIRECTORS, AND WEBSITE STAFF

SPONSOR:  ROYAL CUP COFFEE

RSVP:  Thursday, March 11, 2010